How Actualog works
Actualog turns fragmented product information into governed Product Profiles 360° and then reuses those profiles across catalogs, organizations, systems, and AI-ready channels.
The exact workflow differs by organization, but the underlying sequence is consistent.
1. Bring product information together
Product information may originate in:
- ERP and product master systems;
- PLM, PDM, CAD, and engineering files;
- spreadsheets and legacy databases;
- product documents, certificates, drawings, and manuals;
- images, diagrams, video, and other media;
- websites and existing digital catalogs;
- manufacturer, supplier, customer, or partner feeds;
- manual expert knowledge.
Actualog does not assume that one source already contains the complete truth. Different sources may remain authoritative for different fields.
For example:
- ERP may own product codes and commercial status.
- PLM or PDM may own engineering specifications.
- A document repository may own certificates and manuals.
- Actualog may own the governed public description, category template, catalog readiness, and external product-data exchange.
2. Standardize categories, attributes, and terminology
Before products can be compared or exchanged reliably, the organization must define what each product category means and how it should be described.
Actualog uses:
- category hierarchies;
- reusable attributes;
- data types;
- measures and units;
- controlled values;
- required and optional fields;
- category templates;
- product-family and variant rules;
- multilingual names, descriptions, and synonyms.
This creates a reusable description model instead of allowing every product, file, or supplier to invent a different structure.
3. Create Product Profiles 360°
A Product Profile 360° brings together:
- product identity;
- manufacturer and brand context;
- classification;
- specifications and attribute values;
- product families and variants;
- documents and media;
- certifications and supporting evidence;
- multilingual product content;
- relationships and compatibility;
- quality and publication status.
The result is a governed product record that can be reused instead of rewritten.
Learn more about Product Profile 360°
4. Improve and enrich product data
Hex and other AI-assisted workflows can help:
- classify products;
- map imported fields;
- normalize names, units, and values;
- identify missing or inconsistent information;
- suggest category templates;
- prepare multilingual content;
- create or optimize product images;
- prepare changes for review.
AI output is not treated as automatically correct. Actualog combines AI assistance with permissions, review, approval, audit history, visible authorship, and expert discussion.
AI assists. People govern.
5. Measure and govern quality
Product data quality is not one generic percentage. It depends on whether the record is suitable for its intended use.
Actualog can evaluate and govern:
- completeness;
- validity;
- consistency;
- uniqueness;
- terminology and unit alignment;
- required documents;
- template conformance;
- publication readiness;
- channel readiness;
- current versus stale information.
6. Publish purpose-built catalogs
The same governed product information can be reused in different catalog contexts.
Examples include:
- public showcase catalogs;
- sales catalogs;
- private partner catalogs;
- procurement catalogs;
- approved-product catalogs;
- exhibition catalogs;
- reference catalogs;
- project catalogs.
Each catalog can have its own audience, visibility, filters, presentation, pricing, relationship, or approval purpose while reusing the underlying product profile.
7. Exchange and reuse product data
According to the available plan and configured workflow, Actualog can support:
- import and export;
- feeds;
- APIs;
- MCP and AI-agent access;
- connector and integration-client workflows;
- controlled catalog sharing;
- multi-company product discovery.
The goal is to reduce repeated manual copying and make product facts easier to reuse across the value chain.
Learn about the Product Data Network
Different organizations enter the workflow at different points
Manufacturer
Usually starts with its own product portfolio and builds authoritative Product Profiles 360°.
Distributor
Usually starts by importing supplier information and normalizing it into comparable multi-brand assortments.
Procurement organization
Usually starts by defining requirements and approved products in structured catalogs.
Exhibition operator
Usually starts by defining the event structure and onboarding exhibitors into company and product profiles.
Industry community
Usually starts by agreeing on shared categories, attributes, units, terms, and templates.
A practical first step
Do not try to model every product at once.
Start with one product family, one category, one catalog, or one supplier/import source. Use that pilot to answer:
- Which fields are required?
- Which system owns each field?
- Which values need controlled lists or units?
- Which documents and media are required?
- Who reviews and approves changes?
- Which catalog or integration will use the result first?
Then scale the model using what you learned.